Wednesday, February 26, 2020

International Marketing Essay Example | Topics and Well Written Essays - 2750 words - 2

International Marketing - Essay Example This essay will conduct an internal and external environment analysis to develop effective business entry strategies. Discussion Magnit and Cityline operate within different industries. It is highly important for the organizations to determine the external environmental opportunities and threats before developing the market entry strategy. Following PEST and Porter’s five Force analyses will help the organizations to determine key external environmental opportunities and threats. PEST Analysis PEST analysis helps an organization to determine the overall impact of external environmental factors on the business performance of the organization. Political India is a politically stable country. The government of India is influencing several international organizations to enter in the Indian market. As the entry of foreign players can overcome several economic and social challenges, government can support the organizations. First of all, the market entry of two organizations can som ehow help the nation to overcome challenges like rising unemployment rate. Employment generation will help the people of country to betterment their lifestyles (Shan, 1991, pp.12-15). Looking into these aspects, it can be stated that the political environment is favourable for Magnit retail chain and Cityline internet service provider. Economical India is economically developing country. Purchasing power and disposable income of people are growing at a significant rate on yearly basis. It is true that India has achieved significant growth rate during the period of recent global economic recession and financial crisis. These favourable economic factors can... This report stresses that Magnit and Cityline are the Russian organizations that do not have any kind of international presence. Huge popularity and high market share in Russia influenced these two organizations to decide to go for global expansion strategy. Magnit is one of the leading retail chains in Russia. On the other hand, Cityline is one of the largest internet service providers in Russia. Magnit is trying to target potential target customers in India as it is true that the demand for consumption of consumer goods in the retail chain has increased significantly among the target customers. On the other hand, Cityline is trying to follow B2B business model as the organization is trying to target the business units and organizations to provide high speed internet prices in competitive package prices. It is clear from above discussion that both the organizations can capitalize on several favourable external environmental opportunities. This paper makes a conclusion that the external threats are quite minimal for both organizations. It is important for both of these organizations to develop an effective market entry strategy as the future performance in India is highly depending upon the developed market entry strategy. It is important for Magnit to follow Joint Venture Model in Indian market as it will help the organization in initial stages. The associated venture will help Magnit to get required business capital and operation resources in low cost. On the other hand, it will be effective for Cityline to follow Franchisee business model as it will help the organization to reduce initial political risks and high operation cost. The franchisee owners will help the parent company or franchiser or Cityline to develop effective customer base.

Monday, February 10, 2020

The Food and Beverage Operation Assignment Example | Topics and Well Written Essays - 1000 words

The Food and Beverage Operation - Assignment Example Gordon, Manager of media relations for the AHLA, says "hotels can impact their bottom line via catering, restaurant, lounges and other food and beverages operations." (James T Aug 01, 2002) The increased number of convention centres, show planners and their emphasis on food and beverage as a way to increase revenues has also made a great fillip to the development of catering management. The hospitality managers are experts who have sound practical knowledge accompanied by theoretical background in meeting the customer preferences in the selection of food and beverages. A large number of food and beverage systems are in operation throughout the country to satisfy the customers with diverse tastes and preferences. There are many ways by which food and beverages can be processed and served. Each one has its own merits and demerits. Mainly, food and beverage service is comprised of two systems, which are complementary to each other. This is one of the crucial tasks of hospitality management as the quality of food and beverage is of utmost concern for all. It is, therefore, important for the catering manager to ensure that only quality food are prepared and served. In fact, the success of catering management depends upon how successful they are in meeting the customers' tastes and preferences. ... 4. Billing 5. Clearing 6. Dish washing 7. Clearing following service (Smith .R, (n.d.) Food and Beverage Service" 6th, Edition Page No. 8) Planning and Development of Recipes and Menus This is one of the crucial tasks of hospitality management as the quality of food and beverage is of utmost concern for all. It is, therefore, important for the catering manager to ensure that only quality food are prepared and served. In fact, the success of catering management depends upon how successful they are in meeting the customers' tastes and preferences. It is a known fact for all that management starts with planning. In the case of catering management also, the first and foremost activity is planning. Planning recipes refers to the process of deciding in advance what kind of food and beverage is needed by the customer. For that, the catering manager must know in advance the kind of gathering for which he/she is going to serve food. For example, if all the people in a party are vegetarians, then there is no meaning in planning non vegetarian cuisine. The various points to be noticed by the catering manager at the time of menu planning are: type of customer Location of Establishment Price range Physical capacity of outlet Staff level and capabilities Kitchen size and equipment availability Food Availability (ALaCarteTraining.com, (n.d) Design a Market Focused Menu) Factors to be considered for Menu Design Menu planning and designing is equally important as planning recipes. It requires utmost care because the menu selected must satisfy the customers. The following must be taken care of by the catering manager: Food preference of Customer a. Changing needs b. Current Trend c. Changing demographic and socio-cultural influences d. Changing